"We had amazing student engagement with the Food Truck simulation: they learned A TON! It was really wonderful for those who participated in this round!"
University of the District of Columbia
Design Thinking
Food TruckAct as an entrepreneur seeking to maximize revenue by determining the ideal combination of product and location. Learn by doing through prototyping and experimentation rather than formal analysis, which is advantageous in turbulent, unpredictable environments. This validation phase provides the founding mindset, requiring quick action and disciplined "test-and-learn" methodologies before committing to full-scale rollout.
Learning Objectives: Entrepreneurial thinking, revenue optimization, learn by doing, prototyping, experimentation.
Total Time: 50 min
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Business Essentials
Coffee Shop Inc.Manage strategy and operations for a coffee shop, balancing employee and customer satisfaction while navigating competitive challenges and decisions like vertical integration. Level 3 expands to a global chain. In the scaling phase, take a validated idea and apply sustained management across strategy, operations, HR, and marketing to drive growth over multiple simulated years.
Learning Objectives: Strategy management, operations, stakeholder balance, competitive positioning.
Total Time: Variable
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Organizational Design
Evolving StructuresApply the seven dimensions of organizational structure, such as formalization, span of control, and centralization, to a company that has outgrown its informal setup. Addresses the misaligned teams, duplicated effort, and slowing innovation that come with scaling past a startup's original structure.
Learning Objectives: Organizational structure, structural redesign, scaling challenges, cross-functional alignment.
Total Time: 60–90 min
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Family Business
Honey Heritage SimulationManage a family business across four generations, balancing growth and profitability with family relationships and ownership goals. Serves as a capstone on legacy, succession, and governance once the founder's original drive has faded.
Learning Objectives: Succession planning, family business governance, growth and legacy tradeoffs
Total Time: Not specified in source
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