"Overall, the participants have enjoyed the interaction they had to do throughout the game. Some have expressed that the simulation really made them experience the real-life chaos and decision challenges of starting a company."
Anne Parreno - SPI Global (Philippines)
Organizational Behavior
Leveraging NetworksDemonstrates how the properties of your network affect your ability to derive benefits from it, building recognition that networking creates reciprocal value rather than purely self-interested gain. Links personal networking skill directly to relationship-building and lead generation in a sales context.
Learning Objectives: Social network analysis, relationship building, lead generation.
Total Time: 20 min
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Value Proposition
Surgical Robotics
Develop actionable value propositions grounded in organizational capabilities and customer needs, weighing competitive dynamics along the way. Teaches how to translate technical capability into a compelling market promise, showing that differentiation outperforms competing on parity benefits.
Learning Objectives: Value proposition development, technical differentiation, competitive positioning.
Total Time: 150 min
Marketing
Media AttributionUse regression analysis and A/B testing as CMO of a subscription business to optimize spend across channels for acquisition and retention. Provides the analytical backbone for sales strategy, showing how data tools inform the acquisition and retention targets sales must execute against.
Learning Objectives: Regression analysis, A/B testing, channel attribution, acquisition and retention.
Total Time: 135 min
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Supply Chain Management
Coffee Trade GameNegotiate contracts over multiple rounds from both a supplier and buyer perspective, applying BATNA and the Zone of Possible Agreement to manage outcomes. Closes out the B2B sales cycle with complex negotiation and long-term contract management in a shifting supply chain environment.
Learning Objectives: BATNA, ZOPA, contract negotiation, supplier relationships.
Total Time: 240 min
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