"Forio's technology is critical in delivering our models to users all over the world. They know how to create rich environments for serious game-based learning."
Bobby Milstein
Market Segmentation
Positioning GameCompete to position products on a perceptual map, identifying underserved segments to maximize market share. Establishes the pre-sales context of who the customer segments are and where a product should sit before sales targeting begins.
Learning Objectives: Perceptual mapping, market segmentation, competitive positioning.
Total Time: 60–120 min
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Sales Management
EchoPort Sales RepresentativeAllocate effort across selling activities, managing leads through qualifying, demonstrating, and closing while building a sales pipeline. Builds foundational personal selling skills across two fiscal years, requiring a repeatable process to hit quota.
Learning Objectives: Sales pipeline management, lead qualification, time management, sales forecasting.
Total Time: Up to 1 hr total (15–30 min per fiscal year, two fiscal years)
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Sales Management
EchoPort Sales ManagerTransitions the participant from individual execution to the supervisory role, teaching how organizational structure and team management influence results. Must be played following the Sales Representative simulation.
Learning Objectives: Sales team management, forecasting, district productivity, leadership transition.
Total Time: 60 min
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High-Tech Marketing and Sales
Crossing The ChasmAssess market segments and focus resources on a single beachhead to build a complete solution that crosses from early adopters to the mainstream. Applies sales and marketing principles to a disruptive product launch, forcing a focused strategy over spreading resources thin.
Learning Objectives: Beachhead strategy, whole product solution, disruptive product launch.
Total Time: 60–90 min
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